When you go out into the market looking for a thing to buy , you want searching for in fact a kind of definite relationship .You might or might not consciously know it . Sometimes products call for you and you go “Oh that’s what I have been looking for !” while often you don’t feel satisfied with the choices you see .Why is that ? Everything you own is an extinction of who you are . It is a lifestyle choice .
Every product has a personality . For Example A pen is a simple writing instrument invented by Josef Lazlo in 1888 ,from then it has evolved beyond just writing .It has become a statement . And whether you know it or not you are making it too .For example ,take the safari lamy pen ,you will generally see it dancing in the hands of Young artist and designers or someone with a creative facet. It has a certain whimsical personality ,with it’s stainless steel body ,bold colors , and large clip makes it hip and cool. While the parker pen mostly flaunts the pockets of Executives of big corporates is golden and black with sleek curvilinear design is sophisticated , smooth and all about perfomance for life. Cello is a popular student choice .It’s disposable plastic body and rubber grip is meant for strenous ,long writing sessions.
So which pen do you own ?